Patrick Burgoyne
I thought this video was beautiful. He spoke about how instead of generating this quickly by doing it digitally they did a process that meant making a story. I found this really interesting and exciting.
This was another example he gave, by generating it in a longer and special technique it created a story. Although it may not be obvious when watching the advert on the tv that this is how they produced it even none creatives where fascinated and interested in the making of it when seeing this video. Which you can't blame them because it's beautifully crafted and this shows in the end result.
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