Workshop 1: Fields of Interest in Graphic Design

In a group of 5 we brought together our individual 10 images and from these formulated a list of categories they could fall into with the industry:

1. hand rendered illustration
2. digital illustration
3. children's illustration
4. hand rendered type
5. digital type
6. branding - retail
7. screen print
8. book overs
9. publications
10. editorial - fashion
11. food and drink packaging
12. collage
13. photo montage
14. board design - sport
15. sport equipment branding
16. fashion advertising
17. paper craft
18. pattern design
19. textile design
20. magazine layout
21. album artwork
22. music promotion
23. music packaging
24. interior design
25. letterpress
26. embossing
27. travel books
28. mixed media
29. industrial packaging
30. beer promotion
31. corporate identity
32. gift wrap
33. stationary
34. book binding
35. stamps (inks)
36. fashion illustration billboards
37. advertising
38. window displays
39. restaurant interior
40. restaurant branding
41. web design
42. apps
43. hair and beauty packaging
44. hair and beauty branding
45. educational
46. health care
47. animation
48. motion graphics
49. info graphics
50. photography
51. installations
52. instructional manuals
53. decorative packaging
54. bakery/confectionary packaging
55. business cards
56. exhibitions
57. invitations
58. alcohol promotion
59. card design
60. wrapping paper
61. wallpaper design
62. backdrops
63. quilling
64. experimental type
65. belly bands
66. posters
67. music magazines
68. fashion magazines
69. independent work
70. book design fiction

Questions to answer on our top 10 images that showed a breadth of graphics

1. Who is the client?
2. Who is the intended audience?
3. What is its function?
4. What is the budget?
5. Where is it from?
6. Who is the designer/studio?

1. Audience and Client - The audience the ones who they are producing work for as they will be the consumers who purchase but the clients don't have anyone to answer to respect to this piece and design it on the basis of personal choice and aesthetics.

2. Home owners/ 'great for both kids and kids at heart.'/owl lovers/people you appreciate handcraft/ people who appreciate vintage/modern print design

3. To decorate the home interior

4. Low budget of recycled paper and non toxic inks

5. Online shop/Long Beach, CA studio

6. Sass & Peril - Shannon Kennedy & Cesar Fernandez

1. Jane Mayle - clothing company headed by model turned designer
2. Young females who are into wearing high end fashion/people with expensive taste/fans of the models
3. To label clothing/represent the clothing brand/to increase the quality of the brand/appear high end fashion/form an identity
4. Budget appears quite low, not a major famous company and only a few products were created to circulate across the brand including minimal packaging, clothing tags and a flyer. 
5. America - New York - Noho
6. David J Weissberg

Venetia Scott — margaret howell s/s 09

1. Who is the client?

Margaret Howell

2. Who is the intended audience?

High stature and longevity in the fashion industry, known as being the queen of minimalism, so men and women who know their stuff when it comes to fashion, who have money to spend. Her designs are known for being fundamentally masculine and are chosen by those who already know and love the brand. Margaret Howell doesn't try and compete with the high street, so high cost is to be expected.

"I've never felt the need to express femininity in the archetypal feminine way."

3. What is it's function?

To promote and advertise Margaret Howell's designs, displaying pieces from her collection. It also has to represent what she is about, and what to expect from her line of clothing. It must express her love for minimalism, androgyny and sharp cuts.

"I think I was filling a gap, making something contemporary and current in very good quality that wasn't over-designed."

4. What is the budget?

Venetia Scott has built up an extremely impressive portfolio, working for Vogue, i-D, Another Magazine, Dazed & Confused, A.P.C, Margaret Howell and even alongside Marc Jacobs. This mixed with the fact that Margaret Howell has had a strong presence in the fashion industry for nearly four decades, with what would be classed as a high quality brand, would lead to what would be assumed to be quite a high budget. 

5. Where is it from?

British designer and photographer, both based in London

6. Who is the designer/studio?

Margaret Howell clothing, Venetia Scott styling and photography

1. Who is the client?

Comme des Garcons

2. Who is the intended audience?

Experimented with an avant-garde audience. Both men and women with a keen interest in the fashion industry, that are wanting to look good at a high price. Comme des Garcons is extremely popular amongst celebrities, including Mary-Kate Olson, Kanye West, Chloe Sevigny and Karl Lagerfeld. 

'The Comme des Garçons retail experience was ahead of its time, encouraging spending through a stage-managed atmosphere that wasn't pretty or luxurious in any traditional sense; the raw floorboards and industrial racks were part of the intellectualised message.'

3. What is it's function?

Not to just sell the brand, but also to sell the 'image' of the brand itself. It is there to portray the personality and thoughts behind the label. 

 Kawakubo's stance as a champion of dissent: "The majority, is always wrong."

4. What is the budget?

High end, high cost.

5. Where is it from?

Comme des Garcons based in both Tokyo and Paris. Total management based in both New York and Paris.

6. Who is the designer/studio?

Designer Comme des Garcons, studio Ronnie Cooke Newhouse – Stephen Wolstenholme from Total

Total Management is a creative agency representing some of the most established and emerging photographers, stylists, and creative directors working in the fashion and design industries today.

1.Who is the client? 

Warren Ellis (author)

2. Who is the intended audience? 

Potential readers of 'Gun Machine.' Fans of action crime novels.

3. What is it's function? 

To promote the book and make people want to buy it. To put across the style of the book in order to attract the correct audience.

4. What is the budget? 

Because Warren Ellis is an author of critical acclaim, this would suggest that the budget for this cover would be slightly higher than a less know writer. Although, book covers are also a mass produced item so the cost would also need to be low enough to print a lot cheaply.

5. Where is it from? 

New York

6. Who is the designer/studio? 

Oliver Munday

1. Who is the client? 

Kaleid, arts and culture magazine

2. Who is the intended audience? 

Readers of Kaleid

3. What is it's function? 

To create an appealing design to put across the content.

4. What is the budget? 

This publication focuses on fashion, arts and culture which are quite high brow topics and would suggest a higher budget than say something like a celebrity gossip magazine. It would also be quite a selected readership so less copies would need to be made, again suggesting a higher price.

5. Where is it from? 

London

6. Who is the designer/studio? 

Aidan Stonehouse

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