Tuesday, 23 October 2012

Workshop 3 - The Business of Design

Slide:
2. 

  • Uk Economy
    • long term view 
    • multicultural in every social measure eg. visual, economical
3. 
  • goods - information all way to product services or products that they offer
  • common characteristics - audience, global position
4.
  • Primary
    • harvesting of resources
    • food/material/minerals
    • can't exist without the industries
5.  
  • Secondary
    • manufacturing of these resources
    • processing the raw materials into marketable things
6. 
  • Tertiary
    • service primary/secondary sectors
    • distributing/ movement of those products/materials
    • admin/feeding etc.
    • structures/services
7. 
  • Quaternary
    • intellectual activities
    • education/gov/law
    • enhacing & develops
8.
  • Artificial to an extent
  • Driven by need
9.
  • design decisions on sector audience
  • identify who else is out there
    • whos the competetion
    • current market and trends
    • possible clients
    • what aren't people doing
    • gaps in the market
  • relationship between sectors - survive off each other
  • see where the money is
10.
  • service industry 
    • creative industry with in it
  • sell lifestyle/brand
  • generate things in to society
11.
3 sectors
  • Public sector
    • basis gov./state/public services
    • paid by taxes
    • varies in country
12.
  • free in the point of delivery
  • can't be excluded if you don't pay
  • benefit whole society
13.
  • lots of departments in government
  • manage this sector
14.
  • Private
    • not controlled by state
    • non for profit
    • most jobs are held
    • biggest employer
    • different in country eg china is state run
15.
  • private enterprise and investment
  • personal and corporate sector
  • profit driven
16.
  • Third
    • not for profit
    • charities/volunteers
    • indicator of how healthy economy is
17.
  • Service industry 
    • creative services all of those
18. 
  • not about creative practice
  • economic activity behind it
  • use your skill/hobby for society and make money
19. 
  • sub-categories
  • creative outputs as there core production break down even more and feed into one another
20.
  • becoming one of the significant ares of the sectors
21.
  • Going up in the industry
  • driven by new blood going into it
22.
  • Structure of companies
    • own studio - focus/services on design
    • big companies have own design departments
    • freelance - self-employed - different contracts
23.
  • 6 key areas of disciplines
  • cross fertilisation between them
24.
  • our main focus in based
  • solving problems with type/image/motion
25.
  • 50% worked across both
  • services all sectors
26. 
  • supported/monitored by organisations
  • look after our interests
27.
  • Creative England
    • never working individual
    • always a collaboration
    • eg. printers/clients etc.
28. 
  • Education side
29.
  • Human rights/ethical/rights
30.
  • where is the money from?
  • treasury/civil service 
    • separate from government
    • the policies and decisions has to go through them to separate fairly
31.
  • other directions of money
  • interest groups
  • organisation help you to get support

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