Defining the Concept

I thought about what flip was more as I really wanted to bring this aspect as key in the promo pack as that was how my branding worked. I thought of what flipped what it meant and how it could be applied. I wanted to keep it simple and not over do the idea so I thought that the samples of my work could have a fold with the logo die cut on that flips up to reveal the work. This then means the logo is made up of the image colours and the flip motion is applied.

I also thought of the exclamation mark expression astonishment and me offering that. I looked into what astonish meant so I could communicate clearly.