Type: What are you designing for?
eg. paper work has to be held
line length
8-10 pt (depends on type)
leading - enough white space
12-14 reads column width
Swiss - keep same pt size
- just alter weights
skip a weight - show a difference
never letterspace lowercase - ruins word shape
Dante -
I really enjoyed seeing his passion, fixation and enthusiasm for one topic that had just completely consumed his personal practice. It was really interesting to learn about aspects of Dante and then how he'd applied them in type design. They are very complex and deep ideas and yet when he explained the piece he had done to represent it, it was spot on and so simple in communicating it.
The Caseroom Press
I also really enjoyed looking through the publications they had produced. It just showed that craft and individualism isn't lost in publishing and bespoke items with stitching can still be relevant and produced.
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