I had the meeting at Thompson with Jimmy and Ash and I felt the whole process was incredibly useful and helpful in understanding how professionals view your portfolio and projects and what stands out to them. They gave me some really useful feedback on my projects and what else they'd like to see. I'd actually cut down my boards to around 2 per project but they said they wanted to see elements brought out and shown big.
Feedback:
Femfresh:
- show it in the environment e.g. buses
- how could it connect with places/context - toilet roll?
- push the copy - show it by itself
Beadhive:
- more branding
- letterhead & stationary etc
- photography of products - got good photo skills so would be good to see them
- shoot beads in store
Posh Nosh:
- good composition
- perfect amount of the project
- got it straight away
Black Label:
- make the photos black and white and not sepia
- see it black on black eg. logo embossed
- see the logo bigger - detail of the script text
- bigger images of products - look interesting but can't see the detail
- show vintage photography by themselves
Feel Good:
- mock up on a bottle
- drinking going down in bottle - more clear
Break up the projects on separate pages so two don't show in one spread
Construct Agency - luxury design
Show build up of process - close ups and applications
Show info graphic of concepts or ideas
jimmy@thompsonbrandpartners.com
ash@thompsonbrandpartners.com
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