I also found an ideal location in GreenHouse establishment which is eco friendly and is close to the city centre. This is found from Toms current residency in the apartment above. He told us how there is already a design studio there called 'Boxhead'.
Tuesday, 29 January 2013
Life's a Pitch: Links for Group
I found Leeds Business Directory which has categories of all business in Leeds which means we can find our connections to help us erect our designs as well as find business for clients.
I also found an ideal location in GreenHouse establishment which is eco friendly and is close to the city centre. This is found from Toms current residency in the apartment above. He told us how there is already a design studio there called 'Boxhead'.
I also found an ideal location in GreenHouse establishment which is eco friendly and is close to the city centre. This is found from Toms current residency in the apartment above. He told us how there is already a design studio there called 'Boxhead'.
Life's A Pitch: Final Presentation
This our presentation for Life's A Pitch:
Greta created the video, Myself and Tom created the presentation and script bringing the different areas of work we had done together, Mike did the business card and Andrea worked on our financial spending breakdown
I felt the presentation went really well and was structured effectively to sell ourselves as a business. To improve I would recommend that we rehearsed what we were going to say and where the slides were in relation to what we were saying more to get a better flow of information to our audience. As me and Tom created it we knew how it went and it would be more productive in the future to make sure everyone has gone through it before it instead of leaving them to go through it.
Script:
Video
Slide: Who are we?
The
Slide: (all our names on business card)
Slide: What do we offer:
We offer creative
solutions that enable brands to grow and interact with there market and
beyond. As a design agency we focus on branding, promotion, packaging,
publication and digital media.
Slide: What is it?:
Experiential
marketing allows customers to engage and interact with brands, products, and
services in sensory ways that provide the icing on the cake of providing
information. Personal experiences help people connect to a brand and make
intelligent and informed purchasing decisions. It's the difference between
telling people about features of a product or service and letting them
experience the benefits for themselves. When done right, it's the most powerful
tool out there to win brand loyalty.
This niche adds an edge to
our agency and will allow us to collaborate with our clients in delivering
positive brand experiences to there audience.
Slide: Set up of
company - partnership etc? why?
Being
a limited liability partnership enables us to make an equal agreement in which
profit, responsibility and skills are shared and plays to our individual skill
sets as designers. Being a partnership allows us to have a greater potential
with ease for growth and ability to make increasing profit. We accept the
additional costs in being a limited liability company for the security it
supplies to us as individual designers.
Slide: Funding
Our initial start up capital will come from two means, £20,000 NatWest
small business loan and a 18-30 young entrepreneurs young business loan. This
money will fund our start up costs and operations for one year.
Slide: We will be
based:
Our
studio will be based in the Greenhouse development where sustainability lives
and works.
Greenhouse employs the
latest technologies throughout the building meaning that you can effectively
reduce your company’s carbon footprint and save 60% on your energy costs. Aka
cheaper bills! This allows us to be conscious of our impact on the environment
and save money.
Slide: Roles in the
company?
The studio is split into
different roles:
Project manager
/ Researcher / Art worker / Visual Engineer / Proof Reader /
Coder
The process in which we
work is to each designer’s skill assets.
The project manager of a
brief will be determined on whose expertise it lies within.
We have external
connections with additional companies who collaborate with us on projects to
erect the experiential designs.
Slide: FSB
We are a member of FSB.
They offer us 24/7 access
to legal and tax advice, insurance cover for legal fees as well advice on health
and safety.
Slide: Business objectives
To achieve our sales target
in the first 12 months our plan is to expand small, local brands
by generating experiential design in order to get known for well-executed
and creative ideas that connect with the target market.
We will introduce more
developed services in branding and identity to grow our business in the
following two years. We will focus more on creating and developing brand
identity than our initial focus on promotion of brands. This will allow us to
stay in contact with our clients built over our first year and encourage their
brands in a new direction.
We will begin to start
rebranding and offering a complete service in branding identity
and strategy for well known commercial brands once we have built a
strong portfolio of work with a variety of clients.
Slide: Potential Clients
The Allotment – clothing
company based in Leeds
Slide: Similar
Companies
Slide: How will you
promote your business?
We will have different
stages of self promotion.
To launch ourselves as an
agency and make contact with clients we will host an event called ‘The
Unknown’, the title reflecting our studio at the time. This would become an
annual event that will show the progress of our agency year on year.
Slide: Online Presence
To maintain a presence we
will have our own website with a display of work we have produced.
We will set up digital
networking accounts on sites such as linked in and use locating sites like
foursquare where we advertise our location as well as check in places showing
what we are doing as an agency aka meeting with clients and events.
This will be useful for
small business looking for a local design agency in finding us.
Slide: Staying in contact
To
market ourselves further and keep clients up to date with what we’re doing we
will have a series of mailshots in the style of postcards. This is intended to
be a cheap, timely, low-tech, ethical marketing campaign and one that generates
an emotional response from potential clients, and reaffirms emotion as the new
selling tool.
Slide: Networking
Our business card will be
used in making contact with potential clients by visiting local small businesses
and giving them our business card to make them aware of the service we provide.
The card shows our concept of our name and agency by using our logo as an
adaptable and creative format for conversation.
Sunday, 27 January 2013
Life's a Pitch: Self Promotion
Roles in the company?
Project manager / Researcher / Art worker / Visual Engineer / Proof Reader / Coder
/ Legal and Finance advisors external
/ Connections with electronics, sound engineers, architectures etc.
Who does what? - how are the jobs split - who sees clients - one, two, all?/direction of the brief? - who does visuals/electrics/time planning
Project manager - decision maker / pitch to client / time plan the brief
Researcher - Person who goes and researches brief / finds clients
Art worker - Person who puts design together
Visual Engineer - Produces prototypes and pitch presentations
Proof Reader - Reads through copy and presentations
Coder - Codes website
Project manager changes per brief - project manager lies with whoever's area of expertise it is
Imiogen - researcher / art worker / client communicator / type and layout
Mikey - researcher / art worker / visual engineer /
Tom - coder / art worker / client communicator / type and layout
Greta - visual engineer / client communicator / concept developer
Andrea - proof reader / imagery / visual engineer / copywriter
How do we do it? - the process of providing service
Person goes and finds briefs and clients
Come together as a team and our briefed by person
Brainstorm ideas
Project Manager directs person to research and others to sketch up imagery for certain ideas
Come back together - develop further and focus on one idea - concept development
Create final concept, imagery and presentation
Project manager pitches to client
Generate chosen outcomes and contact appropriate resources
How will you promote your business?
1. How will you advertise your
products / services?
(advertising
is not compulsory)
We will have our own website with a display of work we have produced.
2. What other marketing methods would
be effective for you?
Personal Selling
Promotions
Public relations
Direct Marketing (Targeted
marketing)
Internet
We will host an event to launch ourselves as an agency and make contact with clients. This would become an annual event that will show the progress of our agency.
From this we will send mail shots in the style of a postcard to those who didn't attend and people we would like to work with in the future with imagery of our event.
We will set up digital networking accounts on sites such as linked in and use locating sites like foursquare where we advertise our location as well check in places showing what we as an agency our doing.
This will be useful for small business looking for a local design agency.
Business card - we will go make contact with potential clients by visiting local small business and giving them our business card and make them aware of our service.
Sourcing images for the event mail shot:
Trying different colours and opacities:
Using different images:
I changed the text to white so it stood out because the type as the photography didn't stand out enough
Me and Tom tested little variations for the one to use on the presentation. I suggested using a black oblique box over the whole image instead only part of it as Tom said it needed to be darker.
little idea I had for the business plan
WebRep
currentVote
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Life's a Pitch: FSB
About the FSB
The FSB is non-profit making and non-party political
The Federation of Small Businesses is the UK's largest campaigning pressure group promoting and protecting the interests of the self-employed and owners of small firms. Formed in 1974, it now has 200,000 members across 33 regions and 194 branches.
Lobbying
Our lobbying arm - led by the Westminster Press and Parliamentary office - applies pressure on MPs, Government and Whitehall and puts the FSB viewpoint over to the media. The FSB also has Press and Parliamentary Offices in Glasgow, Cardiff and Belfast to lobby the devolved assemblies. Development Managers work alongside members in our regions to further FSB influence at a regional level.
Member Benefits
In addition, Member Services is committed to delivering a wide range of high quality, good value business services to members of the FSB. These services will be subject to continuing review and will represent a positive enhancement to the benefit of membership of the Leading Business Organisation in the UK. See the full range of FSB benefits.
Vision
A community that recognises, values and adequately rewards the endeavours of those who are self employed and small business owners within the UK
Mission Statement
To be and remain the largest and most effective organisation promoting and protecting the interests of the self employed and small business owners within the UK.
Principal Objectives To Achieve The Mission Statement
- To recruit continuously at a high level
- To retain as many members as possible
- To promote the interests of members
- To protect members' business
- To publicise the benefits of self-employed and business ownership
- To identify the continuously changing needs of members
About
The Federation of Small Businesses is the trading name of the National Federation of Self Employed and Small Businesses Limited. Our registered office is Sir Frank Whittle Way, Blackpool Business Park, Blackpool, Lancashire, FY4 2FE. Our company number is 1263540 and our Data Protection Act registration number is Z7356876. We are a non-profit making organisation and we have registered with the Information Commissioner on a voluntary basis.
People
Associate Companies
We have two associated companies, FSB (Member Services) Limited (company number 02875304 and Data Protection Act registration number Z7356601) and NFSE Sales Limited (company number 01222258 and Data Protection Act registration number Z7315310).
Contacting the FSB
Questions about our Privacy Statement can be addressed to the "Data Protection Controller" at the above address.
What we do
The FSB exists to serve the interests of its Members and our core objectives are set out in our Memorandum and Articles of Association. FSB Member Services Ltd is party to a contract with Warren Hill (Insurance Brokers) and NFSE Sales Limited produces the FSB's journal, First Voice. NFSE Sales Limited also acts as a reseller of selected merchandise and products.
The Data Protection Act 1998
The Data Protection Act 1998 regulates the processing of personal data. Organisations like the FSB process personal data on a daily basis. The Act requires us to give information about our data processing activities and how we deal with the information that we hold.
Personal Data
Personal data are defined as any information relating to a living individual from which he or she can be identified (such as a person's name, address or date of birth).
The personal data that we collect consists mainly of Members' names, addresses and contact details and any other information necessary for us to be of service to our Members, including the necessary financial information required to maintain subscriptions and provide the facilities that our Members require.
Data processing
Personal information is held on our database, in back-up form and in archive form. Hard copies of information on our database are occasionally made where necessary to provide our services. Photocopies may occasionally be made of manual records. FSB Regions maintain Membership lists.
Access to our database is restricted through the use of passwords. Records may be retrieved, consulted, adapted, modified or copied from time to time. Records are reviewed periodically and non relevant records are deleted. We will endeavour to take all reasonable steps to keep all data accurate and up to date.
Membership data is shared between FSB Regions and the subsidiary companies and only with third parties and professional advisers where it is necessary to do so for the purpose of the provision of our services and the good administration of the FSB.
Access to our database is restricted through the use of passwords. Records may be retrieved, consulted, adapted, modified or copied from time to time. Records are reviewed periodically and non relevant records are deleted. We will endeavour to take all reasonable steps to keep all data accurate and up to date.
Membership data is shared between FSB Regions and the subsidiary companies and only with third parties and professional advisers where it is necessary to do so for the purpose of the provision of our services and the good administration of the FSB.
Third Parties
If we provide information to a third party (examples include providers of a product or service and external data processing agencies such as FSB Sales Consultants) we will exercise strict control over the third party, requiring it and any of its agents to:
- maintain the security and confidentiality of the information and restrict access to those of its own employees;
- use the data for the agreed purpose only and prevent it being used for any other purpose by any other party;
- In addition, we will restrict the information disclosed to the absolute minimum necessary.
As indicated on the Membership Application Form Information may be disclosed to approved third parties for marketing purposes. If you would prefer not to receive marketing information please contact us.
Confidentiality
We will maintain confidentiality in your information even after your Membership has ceased and aside from the categories already mentioned your information will not be disclosed to anyone else except where we are legally compelled to do so, where there is a duty to the public to disclose, where disclosure is necessary to protect the FSB's interests or where the disclosure is made with your consent or at your request
Access Rights
On payment of a statutory fee of 10 pounds, you have the right to be informed of the information that we hold on you within 40 days. You also have the right to request that all inaccuracies be amended. All enquiries should be addressed to the "Data Protection Controller" at our Blackpool address.
http://www.fsb.org.uk/benefits
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