Wednesday, 23 January 2013

Life's a Pitch: Idea Research




Wish you were here

In an age of emails, Facebook, Twitter, Bebo and faxes (ok, so we don`t 
receive as many faxes as we used to), a letter or card through the post 
represents a transmission of material, as well as information. Buying 
up pre-loved holiday postcards (thank you Oxfam), and contacting people 
we`ve previously worked with, or would like to work with, means these 
simple cards continue their journey through geography, time and 
function. Curiously mutated into a new role, we at Section D 
experienced the simple anorak-delight of the collector: the variety, 
the duplicates, the remnants on some cards of greetings from a lost 
age. Collect anything, however humble, with a curator`s emotional eye, 
and a series of ordinary objects can be arranged, juxtaposed or re-used 
in a way that can amuse, delight, and stir another emotional response.

Less about the quality of the hotel coffee, the midgies, or the 
outrageous price of deckchair hire on the beach; more to say we`re 
always ready to get together on the promenade for coffee and a bag of 
chips, and talk about how clients could use Section D as a creative, 
effective resource. 
200 hand-chosen cards were lovingly sought, ranging from 1920 to the 
mid 1970s. This is a marketing campaign intended to be timely, low-tech, 
ethical, and one which generates an emotional responsefrom potential 
clients, and reaffirms emotion (rather than price-cutting) as the 
new selling tool.


www.section-d.com

The man who goes alone can start today; but he who travels with another must wait till that other is ready. 
Henry David Thoreau 
Read more at http://www.brainyquote.com/quotes/keywords/start.html#RsQKDclughTMlIjj.99 


The afternoon knows what the morning never expected.      -- Swedish (on basic truths)

The anger of the prudent never shows.      -- Burmese (on anger)
The apple doesn't fall far from the tree.      -- Asian Proverb
The arrogance of age must submit to be taught by youth.      -- Edmund Burke (1729-1797)
The bad plowman quarrels with his ox.      -- Korean (on criticism)
The best candle is understanding.     -- Welsh (on knowledge and ignorance)
The best cure for a short temper is a long walk.      -- unknown
The best mirror is an old friend.      -- George Herbert (1593-1632)
The best sauce in the world is hunger.      -- Miguel de Cervantes (1547-1616)
The best thing a man can do for his kids is to love their mother.      -- Seen on a billboard outside the Bread of Life Church in Fitchburg, MA - Editor's note: and vice versa
The best thing about telling the truth is...you don't have to remember what you said!      -- unknown, thanks to Georgie Bee
The best things in life are free.      -- B.G. DeSilva (1927)
The best way to keep good acts in memory is to repeat them.      -- Cato (234-149 BC)
The best way to predict the future is to create it.      -- unknown; thanks to rapstar.com
The bigger they are, the harder they fall.      -- unknown
The blind person is not afraid of ghosts.      -- Burmese (on courage and fear)
The blocks of wood should not dictate to the carver.      -- Maori (on art and creativity)
The brave person regards dying as going home.      -- Chinese (on courage and fear)
The buyer needs a hundred eyes, the seller but one.      -- George Herbert (1593-1633)
The calm before the storm.      -- unknown
The cat would eat fish but would not get her feet wet.      -- Chaucer (c.1343-1400)
The chief object of education is not to learn things but to unlearn things.      -- G.K. Chesterton
The company makes the feast.      -- J. Warton (1653)
The complete fool is half prophet.      -- Yiddish (on foolishness)(Meaning: even a fool is right half the time)
The contented person can never be ruined.      -- Chinese (on conscience)
The continuous drip polishes the stone.     -- Peruvian (on patience)
The covetous person is always in want.      -- Irish (on greed)
The crab that walks too far, falls into the pot.      -- Haitian (on caution and care)
The cream always rises to the top.      -- unknown
The creditor hath a better memory than the debtor.      -- unknown
The crow may be caged but his thoughts are in the cornfield.      -- Belizean (on temptation)
The customer is always right.      -- Barry Pain (1864-1928)
The darkest hours are just before dawn.      -- English Proverb
The day has eyes; the night has ears.     -- Scottish (on nature)
The day you decide to do it, is your lucky day.     -- Japanese (on luck)
The deceitful have no friends.     -- Hindi (Asian Indian) (on justice)
The devil catches most souls in a golden net.      -- German (on temptation)
The devil dances in empty pockets.      -- Tudor (English)(on wealth and poverty)
The devil finds work for idle hands.      -- St. Jerome (345-420)
The devil looks after his own.      -- Scottish Proverb
The devil tempts but doesn't force.      -- Guyanan
The devil wipes his breech with poor folks' pride.      -- Ben Franklin (1706-1790)
The difference between a pig and a hog is the lean in his meat.      -- unknown
The discontented man finds no easy chair.      -- Ben Franklin (1706-1790)
The doors of wisdom are never shut.      -- Ben Franklin (1706-1790)
The drum makes a great fuss because it is empty.      -- Trinidadian (on vanity and arrogance)
The eagle does not catch flies.      -- Latin (on character and virtue)
The eagle was killed with an arrow made with its own feathers.     -- Armenian (on paradox)
The early bird catches the worm.      -- William Camden (1551-1623)
The early bird gets the worm, the second mouse gets the cheese.      -- unknown
The earth has music for those who listen.      -- unknown, thankyou to Guy Archer
The easiest way to double your money is to fold it in half and put it in your pocket.      -- unknown, courtesy of T. Ghataurhae of England
The end doesn't justify the means.      -- Ovid (c.43 BC-AD 18)
The end of one thing is only the beginning of another.      -- unknown
The errors of a wise man make your rule rather than the perfections of a fool.      -- William Blake (1757-1827)
The eyes are the windows of the soul.      -- Thomas Phaer (c.1510-1560)
The fall of a leaf is a whisper to the living.     -- Danish (on life and living)
The fat is in the fire.      -- John Heywood (c.1497-1580)
The fly on the water buffalo's back thinks he is taller than the water buffalo.      -- Tagalog (Filipino)(on vanity and arrogance)
The fool is thirsty in the midst of water.      -- Ethiopian (on foolishness)
The fool never undertakes little.      -- Czech (on foolishness)
The frog enjoys itself in water but not in hot water.      -- African proverb Wolof Tribe
The future belongs to those who believe in the beauty of their dreams.      -- Eleanor Roosevelt
The good will of the governed will be starved if not fed by the good deeds of the governors.      -- Ben Franklin (1706-1790)
The grand instructor, time.      -- Edmund Burke (1729-1797)
The grass is always greener in someone else's yard.      -- unknown
The greatest remedy for anger is delay.      -- unknown
The half is better than the whole.      -- Hesiod (c.720 BC)
The hand that rocks the cradle, rules the world.      -- William Ross Wallace (1819-1881)
The hardest person to awaken is the person already awake.      -- Tagalog (Filipino)(on vigilance)
The heart at rest sees a feast in everything.      -- Hindu (Asian Indian) (on attitude)
The hero appears only after the tiger is dead.      -- Burmese (on cynicism)
The higher the monkey climbs, the more he shows his tail.      -- John Wycliffe (c.1320-1384) alternate source:Belizean (on leadership)
The higher you climb, the heavier you fall.      -- Vietnamese (on pride)
The honey is sweet but the bee has a sting.      -- Ben Franklin (1706-1790)
The house of the loud talker, leaks.      -- African proverb Zulu Tribe
The human tongue is more poisonous than a bee's sting.      -- Vietnamese (on criticism)
The laborer is worth his wage.      -- Bible (Luke 10:7)
The lazy person must work twice.     -- Latin American (on idleness)
The leopard does not change his spots.      -- William Shakespeare (1564-1616)
The lion believes that everyone shares his state of mind.      -- Mexican (on differences)
The longest journey begins with the first step.      -- unknown
The love of liberty is the love of others; the love of power is the love of ourselves.      -- William Hazlitt (1778-1830)
The love of money is the root of all evil      -- Bible
The man who makes no mistakes does not usually make anything.      -- Edward John Phelps (1822-1900)
The master of the people is their servant.     -- Yemeni (on leadership)
The memories of youth make for long, long thoughts.      -- Lapp (on youth and age)
The miller sees not all the water that flows by his mill.      -- Robert Burton (1577-1640)
The mind is willing, but the flesh is weak.      -- Bible
http://www.wiseoldsayings.com/wosdirectoryt1.htm


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