Roles in the company?
Project manager / Researcher / Art worker / Visual Engineer / Proof Reader / Coder
/ Legal and Finance advisors external
/ Connections with electronics, sound engineers, architectures etc.
Who does what? - how are the jobs split - who sees clients - one, two, all?/direction of the brief? - who does visuals/electrics/time planning
Project manager - decision maker / pitch to client / time plan the brief
Researcher - Person who goes and researches brief / finds clients
Art worker - Person who puts design together
Visual Engineer - Produces prototypes and pitch presentations
Proof Reader - Reads through copy and presentations
Coder - Codes website
Project manager changes per brief - project manager lies with whoever's area of expertise it is
Imiogen - researcher / art worker / client communicator / type and layout
Mikey - researcher / art worker / visual engineer /
Tom - coder / art worker / client communicator / type and layout
Greta - visual engineer / client communicator / concept developer
Andrea - proof reader / imagery / visual engineer / copywriter
How do we do it? - the process of providing service
Person goes and finds briefs and clients
Come together as a team and our briefed by person
Brainstorm ideas
Project Manager directs person to research and others to sketch up imagery for certain ideas
Come back together - develop further and focus on one idea - concept development
Create final concept, imagery and presentation
Project manager pitches to client
Generate chosen outcomes and contact appropriate resources
How will you promote your business?
1. How will you advertise your
products / services?
(advertising
is not compulsory)
We will have our own website with a display of work we have produced.
2. What other marketing methods would
be effective for you?
Personal Selling
Promotions
Public relations
Direct Marketing (Targeted
marketing)
Internet
We will host an event to launch ourselves as an agency and make contact with clients. This would become an annual event that will show the progress of our agency.
From this we will send mail shots in the style of a postcard to those who didn't attend and people we would like to work with in the future with imagery of our event.
We will set up digital networking accounts on sites such as linked in and use locating sites like foursquare where we advertise our location as well check in places showing what we as an agency our doing.
This will be useful for small business looking for a local design agency.
Business card - we will go make contact with potential clients by visiting local small business and giving them our business card and make them aware of our service.
Sourcing images for the event mail shot:
Trying different colours and opacities:
Using different images:
I changed the text to white so it stood out because the type as the photography didn't stand out enough
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