http://www.brothersandsisters.co.uk
D&AD rebrand - the power of yellow
50 years running
Criteria -
- great idea
- well executed
- on brief
Entry deadline - 20th march
Results - mid may
Graduate Academy - 2 weeks long
Brass
http://www.brassagency.com
Andrew Brown
Digital/Websites
- understand your strengths
- what makes you special?
- portfolio - same briefs other have done
- taking opportunity to doing anything whilst you can - put that in your book eg. granddads garage promotion etc.
- D&AD is like a massive uni brief for everyone
- Well done and well crafted - out of uni stuff
- Uni/D&AD briefs
- do crazy options - go further with it
- got opportunity to do it whilst your a student without client choosing safe option
- go to all different mediums - explore beyond what you think
- think outside of what they do - want to see this in students!
- economy
- effected what people want
- develop some super powers (not a jack of all trades)
- focus on what you do - ideas and execution
- deep knowledge - practice everyday
- put your skills together
Challenges
- Create a type in 3D software
- Set up a Facebook group about anything - do a tiny ad for it - see who's interested
- Soundscape (sounds booth Adobe) 8 minute sound - stretch/fade/experiment
- Learn to write a french poem
- Code an android app
- Spend a night drawing
- Mess about with photography
- Create a stop motion animation
COLLABORATE
get skills off other people
Elmwood - Ben and Stephen
- What do you look for in a graduate?
- not about your work
- work 50% you 50%
- good ideas
- craft skills
- intelligence
- nice person
- Where I want to work?
- find where you fit
- find your voice
- follow people on twitter etc.
- get voice out there
- When do I start looking for placement?
- now
- get in early
- Getting in touch
- simple rules
- name
- send a mailer
- send a pdf
- write a really good email
- show interest - flattery
- be nice
- keep it short
- In your Portfolio:
- do you like it?
- does it say something different?
- is it relevant?
- whats the story? - no your work and talk about it
- Put enough work in but not to little/much
- If you do a CV:
- be appropriate - no costa for 3 months
- way it looks
- Get involved in your placements
- Make a round of tea
- involved and get to talk to people
- Might not always go right
- its about peoples opinions
- someone might love it someone might hate it
- Students awards
- do them
It was really inspiring getting advice from people in the industry in well known and accomplished companies. I spoke to Andrew from Brass after and said to add him on twitter and let him no how my business card idea works out... not sure what he thought but no harm in trying.
Looked him up and found this interview:
Andrew J Brown
Looked him up and found this interview:
Andrew J Brown - Brass
Andrew J Brown
Creative Director
Brass
Website: www.brassagency.com
Twitter: @brassagency
YouTube: YouTube.com/brassagency
"A new agency 28 years young. Brass is a new breed of marketing communications agency. Using new insight, ideas and technology, we help clients succeed in a world of constant change."
What do you actually do?
Work on strategy and creative delivery and look after an eclectic department of writers, designers, 3D animators, coders, film makers, and art directors.
Work on strategy and creative delivery and look after an eclectic department of writers, designers, 3D animators, coders, film makers, and art directors.
What would you be doing if you weren't doing that?
Mostly drawing cartoon dogs.
Mostly drawing cartoon dogs.
How did you get started in the industry?
I answered a really confused advert in the job centre that didn't really know what they wanted. I didn't really know what I wanted either so I was the perfect candidate. Then someone invented the internet and the rest is history.
I answered a really confused advert in the job centre that didn't really know what they wanted. I didn't really know what I wanted either so I was the perfect candidate. Then someone invented the internet and the rest is history.
What's your current favourite piece of creative work at the moment?
I liked the scary girls in the Chapman brothers' thing at White Cube.
I liked the scary girls in the Chapman brothers' thing at White Cube.
What do you love about your job?
I've done the same thing for the last 15 years and it's been different every 6 months. Taking on an industry that didn't even exist when we started was ace, the speed of change in terms of what computers are capable of and how people use them has meant that we've been able to explore everything from experimental websites to games, movies, animation, music, events and installations.
I've done the same thing for the last 15 years and it's been different every 6 months. Taking on an industry that didn't even exist when we started was ace, the speed of change in terms of what computers are capable of and how people use them has meant that we've been able to explore everything from experimental websites to games, movies, animation, music, events and installations.
If you could give one piece of advice for someone starting out, what would it be?
Embrace it all and just do stuff and see what happens. I think that the people who succeed in creative industries see their work as a vocation rather than an occupation. If you're not the sort of person who would be doing this even if no-one was paying you then you're probably not the right person to be doing it for money.
Embrace it all and just do stuff and see what happens. I think that the people who succeed in creative industries see their work as a vocation rather than an occupation. If you're not the sort of person who would be doing this even if no-one was paying you then you're probably not the right person to be doing it for money.
If you have one Super power what would it be?
Just the ability to remember things would be handy for me to be honest.
Just the ability to remember things would be handy for me to be honest.
What do you want to be when you grow up?
I'd like to be an author, or a film director, or an artist, or make a really cool computer game, or be in a rock band or a famous flamenco guitarist, or maybe run a theatre company or make fireworks or something.
I'd like to be an author, or a film director, or an artist, or make a really cool computer game, or be in a rock band or a famous flamenco guitarist, or maybe run a theatre company or make fireworks or something.
What was your worst job and what did you learn from it?
Picking & Packing at Next Warehouse. Not to smoke before work.
Picking & Packing at Next Warehouse. Not to smoke before work.
You have already worked with some amazing brands, who would you like to work with next?
It can be surprising who you work for that offers the most fun or opportunity for creativity. I really enjoyed working with the BBC recently, so I guess I'd like to do more entertainment content mash ups.
It can be surprising who you work for that offers the most fun or opportunity for creativity. I really enjoyed working with the BBC recently, so I guess I'd like to do more entertainment content mash ups.
Iphone or Blackberry?
Neither. Both. Actually I like my Android, it's the only phone left that still lets you in.
Neither. Both. Actually I like my Android, it's the only phone left that still lets you in.
Your favourite app?
At the moment – worms J. Go Team17.
At the moment – worms J. Go Team17.
Too Cool for School or too School for Cool?
Too old skool for cool school
Too old skool for cool school
Facebook or Twitter?
Depends what I've had for tea.
Depends what I've had for tea.
Eat In or eat out?
Shake it all about.
Shake it all about.
http://www.creativepool.co.uk/articles/5-minutes-with-leading-advertising-design-media-professionals/Andrew%20J%20Brown%20-%20Brass
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