Life's a Pitch: Business Plan

1.The nature of your business

1.     Business name              

THE!

2.     Business activity

                  What do you do?

Branding
Promotion
Packaging
Publication
Interactive installation

3.     Mission statement

The creative solutions that enables brands to grow and interact with there market and beyond.

4.     Business objectives

·       What are you plans to achieve your sales target in the first 12 months?
Our plan is to expand small, local brands by designing event, exhibitions and installations in order to get known for entertaining, well executed and creative ideas.

·      What new products or services will you introduce in the following two years to grow your business?
We will offer more developed services in digital, packaging, promotion and publications.

·       What is your long term / 5 year goal?
We will begin to start rebranding and offering a complete service in branding identity and strategy for well known commercial brands.

5.     The people in the business

·       How many people are employed?
Four

·       What are their roles?

Imogen - Human resources
Tom - Finance and admin
Greta - Client contact
Michael - Legal person

6.   What is the structure of your business?

·       Describe the organisation – draw a diagram if appropriate

Project manager - decision maker / pitch to client (Imogen)
Researcher - Person who goes and research (Michael)
Art worker - Person who puts design together (Tom)
Visual Engineer - Craft maker (Greta)

7. What is the legal status of your business?

·       Is it Limited Company or partnership, social enterprise, cooperative or are you a sole trader?

·       Why have you chosen this status – what are the advantages

Limited company - we start off with equal shares and amount of money put into the company. 

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2. Resources

1.   Products or services

·       Describe the range of goods/services you are selling

                  Say what percent of turnover each will provide ( e.g. boutique – 20% clothing, 60% jewellery, 20% hats)

Branding - 20%
Promotion - 20%
Packaging - 20%
Publication - 20%
Interactive installation - 20%