Life's a Pitch: Group Task 1

THE TASK:

1. Identify 5 examples of company/studio names that you like and of course have a reason WHY! + look at the range of products that they used their identity on or any other ways they branded themselves! (maybe a video, or a flash-mob)

TEABAG

http://teabagstudios.com

Weird and I like tea

BrandBritain

www.brandbritain.co.uk

Britain element - heritage 

Box-head* 

http://www.weareboxhead.com/portfolio/collaboration/ (Leeds Made collaboration video)

Looks nice and is simple 

Moving Brands

http://www.movingbrands.com (video on homepage)

Simple, to the point, says exactly how it is

Chili Con Color

(not real but made me laugh)

2. Identify 3 successful companies and look at their branding and manifesto or slogan

Moving Brands

Connecting people to brands and brands to people

AllofUs
AllofUs is a truly multi-disciplinary interactive design consultancy. Ultimately, we aim to improve the way our clients and their audiences connect by realising the potential of intelligent user-experience design across an ever-expanding portfolio of interactive media, technologies and communication channels. It is this highly integrated and user-centred approach to interface creation that we believe makes us different, alongside a fundamental desire to create and innovate with new technology...

The Partners

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Brand strategy, design and innovation

• The Partners is a brand strategy, design and innovation agency that puts outstanding creativity into action to drive business success.
  We work with some of the world's biggest organisations, and some of its smallest, from our offices in London, New York, and Singapore.
• For 30 years we have pursued an ambition to be the world's most creative agency.
  As the goalposts of that vision continuously move, so do we.

3. Identify 5 strengths that you have as a designer and 5 strengths that you have as a person. (easy pyzi) 

Designer:

1. Work hard for what I want
2. Passionate about perfection
3. Always have ideas
4. Understand web coding
5. Love for packaging and branding

Person:

1. Honest
2. Listen well
3. Won't be confrontational
4. Eat a lot of food
5. Sense of humour

4. Identify 5 most synergetic studios to you (basically re-visit Johns tasks and bring examples of work of the studio/company) and look into their manifesto or how they run the company.

(johns task)

We had a meeting to discuss our name, the five things we will offer and who to. We began by going round and saying what part of graphic design we liked and if anyone else agreed they would say so. 

• Branding
• Packaging
• Publication
• Web design
• Promotion
• Way finding
• Type
• Motion
• Visual merchandise
• Interactive
• Installations

There were some areas such as branding which were popular between us all. Tom mentioned about exhibitions and how we could focus on that bringing all our skills and interests to one. This was a good idea but we started getting side tracked and lost focus as to what we needed to sort out because we were already trying to decide wether we just offer exhibitions or we just specialise etc. We discussed name briefly as no one had particularly thought about it. I mentioned that I had thought about the word beehive and how we could bring the buzz to a brand and word connotations and logo possibilities that had come to mind which went down well. We decided to go away and think about we all want to do for our 5 things and to think more about a name and regroup later.

We regrouped before mondays PPP lecture and brainstormed names:

Ones we liked:

• hive
• swarm
• buzz off
• tessellatte
• keep
• keeper
• beehaus
• honey
• honee
• hexic studio

We decided our five services were branding, publications, packaging, promotion, visual merchandise and our commercial & corporate companies.