Retail
- department stores
- discount stores
- warehouse stores
- independent stores
- variety stores
- speciality stores
- general stores
- convenience stores
- hypermarkets
- supermarkets
- mall
- e-tailers
- vending machine
- independent studios
- commercial studios
- agencies
- bands
- singers
Film industry
- in film branding
- films
- agents
- actors
- actresses
- cinemas
- sets
Beauty
- models
- agents
- catwalks
- agencies
- hairdressers
- nail salons
- beauty salons
- tanning salons
- beauty therapist
Health
- hospitals
- doctors
- surgeries
- fitness instructor
- independent gyms
- commercial gyms
- support groups
- book stores
- e-book stores
- publishers
- publishing companies
- authors
- independent publishers
- newspapers
- magazines
- periodical publishing
- directory publishing
- tie-in publishing
- academic publishing
- primary school
- secondary school
- sixth form
- college
- nursery
- play group
- university
- home school tutors
Religion
- churches
- mosques
- synagogue
- anti-religious groups
- charities
Government
- politicians
- foreign and commonwealth office
- HM Treasury
- home office
- ministry of defence
- Department for Business, Innovation and Skills
- Department for Work and Pensions
- Ministry of Justice
- Department for Education
- Department for Communities and Local Government
- Department of Health
- Department for Environment, Food and Rural Affairs
- Department for International Development
- Department of Energy and Climate Change
- Department for Transport
- Department for Culture, Media and Sport
Hospitality and Leisure
- restaurants
- bars
- cafes
- coffee shops
- hotels
- spas
- sport stadiums
- music arenas
- clubs
Cultural
- exhibitions
- galleries
- dance groups
- artists
- photographers
Client group to focus on - Retail:
- What skills / interests you have and how they relate to the needs of your client group?
Skills: web design, print, creative ideas in different mediums
Interests: branding, interior design, visual merchandising, interactive
They relate to the needs of my client group because they need a graphic idea that will communicate across a range of mediums in order to promote and brand themselves as well as there products to attract custom. The interior aspect of my interest is suitable to the environment which is most convenient for the consumers to access.
- What skills are needed and what skills do you want to develop?
Skills needed: to design in range of formats, be creative and have stand out ideas, technical knowledge, industry awareness
Skills want to develop: thinking more creatively (what hasn't been done before?), technical knowledge in different areas such as film and motion graphics
It's important for there products and brand to stand out against the mass market of retail therefore I need to be skilled in designing with skill of the industry to be aware of there current audience and potential audience. The creativity and technicality of the design or idea will also determine the price as the more quality that goes into the materials or the production of products and service will represent the market and its willing expenditure. Developing skills in areas such as film and motion graphics is important for the promotion of the retail client group and as everything is now more interactive and more digital.
It's important for there products and brand to stand out against the mass market of retail therefore I need to be skilled in designing with skill of the industry to be aware of there current audience and potential audience. The creativity and technicality of the design or idea will also determine the price as the more quality that goes into the materials or the production of products and service will represent the market and its willing expenditure. Developing skills in areas such as film and motion graphics is important for the promotion of the retail client group and as everything is now more interactive and more digital.
- What are your professional/creative aims and how do they relate to the needs of the client group?
My professional and creative aims are to work within branding but to be able to get involved in a range of formats and media that I may not know extremely well but are able to work across when designing and experiment with. This relates to the need of the client group because they are always looking to expand there brand and improve on it as well as making it more publicly known through different and creative techniques.
It shows that any kind of aspect of the world out there can be designed or assisted by design in some way. I've found it good use by looking at different sectors of industry and where clients may lie within whom I would be interesting in working and designing for. It's also good practice as it helps you identify the area of the market that you could target who need design and don't realise it and also identify the area that you want to work within and have interest in. Although I don't want to limit myself there are obvious areas when looking that jumped out at me which made a connection with my design aims and ideas. In particular retail, hospitality and cultural as it's linked in with the type of design and aspects of design that I listed that I was interested in. The 4 P's (Product/Price/Promotion/Place) are key to the retail market and the communication through the different design aspects between the four parts is what makes businesses successful.
No comments:
Post a Comment