Cigarette Packaging and Advertising
I think the contrast between the original, vintage advertisement and the current is very interesting. It is visually evident our understanding of smoking and its healthiness or lack of has greatly increased and this is communicated very clearly within the packaging and advertising design. The vintage ones are colourful, use positive statements on how they improve your life/social status, use images of attractive well off women, and advertise the improvement of quality: 'cleaner, fresher, smoother!'. This is in complete contrast to now where cigarettes are often look down upon as a bad habit, unhealthily, not sexually attractive, and dangerous. The packaging and advertisement has there for enhanced this image by adding health warnings initially through text and then developed more into imagery to create a greater effect on smokers to quit. It's unusual that a product is sold with warnings, graphic images against the products purpose and yet still get multimillion sales.
Google Images;
http://www.csmonitor.com/USA/2011/0621/Warning-labels-for-cigarette-packs-take-a-grisly-turn.-Will-they-work
http://tobaccocontrol.bmj.com/content/15/suppl_3/iii19.full
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The nature of marketing
The role of branding and, more broadly, marketing has never been about making non-customers of a product become instant customers.
It’s much more subtle and complex. There’s certainly more to it than assuming that marketers only need to show a couple of ads, then sit back and wait for customers to buy their products.
This has a strong parallel with trying to get smokers to change their behaviour. The process is complex and incremental, rather than direct or immediate.
All marketing activity relies heavily on a range of tactics to move you toward purchasing particular products and brands.
In 2008, marketing professors Janet Hoek, Phillip Gendall and Jordan Louviere presented research at the Australia and New Zealand Marketing Academy Conference that found “tobacco brand imagery functions via respondent conditioning, where brand names, colours and other imagery become paired with psychological and emotional attributes. These peripheral cues act as heuristics that do not require systematic processing, but are implicitly relied on by smokers to move from their actual self to their desired self.”
That said, for any persuasive technique such as branding to work, we have to be goal-oriented. In other words, for a smoker to be converted into a non-smoker (or vice-versa), the desire for that behaviour must exist before marketing activity will work.
The problem we encounter is that factors leading to that desire are also quite complex. And that pre-existing desire can be influenced by other factors, the strongest of which is being motivated because a behaviour
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http://theconversation.edu.au/plain-cigarette-packaging-will-change-smoking-slowly-737
Primary Research of modern packaging:
Primary Research of modern packaging:
Advertising campa
http://koikoikoi.com/2010/02/best-creative-anti-smoking-ad-campaigns/
Political Media
Design always has something to say and some of those messages can often be based on a politics. Looking at Shepard Fairey and Banksy in particular, there design purpose is very political and shows some truths to the world. Fairey often focuses on war and by the looks of his designs draws a lot of inspiration from the russian revolution and there graphic design. The colour red was very significant in russian design then, representing the blood shed of the workers and them uniting together in order to gain equality. One design in particular is very similar to that of the russian revolution using the geometric shape the triangle which was frequently used symbolically as the work force.
