Tuesday 29 January 2013

Life's a Pitch: Links for Group

I found Leeds Business Directory which has categories of all business in Leeds which means we can find our connections to help us erect our designs as well as find business for clients.


I also found an ideal location in GreenHouse establishment which is eco friendly and is close to the city centre. This is found from Toms current residency in the apartment above. He told us how there is already a design studio there called 'Boxhead'.

Life's A Pitch: Final Presentation

This our presentation for Life's A Pitch:





Greta created the video, Myself and Tom created the presentation and script bringing the different areas of work we had done together, Mike did the business card and Andrea worked on our financial spending breakdown


Script:

Video

Slide: Who are we?

The

Slide: (all our names on business card)


Slide: What do we offer:

We offer creative solutions that enable brands to grow and interact with there market and beyond. As a design agency we focus on branding, promotion, packaging, publication and digital media.


Slide: What is it?:

Experiential marketing allows customers to engage and interact with brands, products, and services in sensory ways that provide the icing on the cake of providing information. Personal experiences help people connect to a brand and make intelligent and informed purchasing decisions. It's the difference between telling people about features of a product or service and letting them experience the benefits for themselves. When done right, it's the most powerful tool out there to win brand loyalty.
This niche adds an edge to our agency and will allow us to collaborate with our clients in delivering positive brand experiences to there audience.


Slide: Set up of company - partnership etc? why?

Being a limited liability partnership enables us to make an equal agreement in which profit, responsibility and skills are shared and plays to our individual skill sets as designers. Being a partnership allows us to have a greater potential with ease for growth and ability to make increasing profit. We accept the additional costs in being a limited liability company for the security it supplies to us as individual designers.

Slide: Funding

Our initial start up capital will come from two means, £20,000 NatWest small business loan and a 18-30 young entrepreneurs young business loan. This money will fund our start up costs and operations for one year.


Slide: We will be based:

Our studio will be based in the Greenhouse development where sustainability lives and works.
Greenhouse employs the latest technologies throughout the building meaning that you can effectively reduce your company’s carbon footprint and save 60% on your energy costs. Aka cheaper bills! This allows us to be conscious of our impact on the environment and save money.


Slide: Roles in the company?

The studio is split into different roles:
Project manager / Researcher / Art worker / Visual Engineer / Proof Reader / Coder

The process in which we work is to each designer’s skill assets.
The project manager of a brief will be determined on whose expertise it lies within.

We have external connections with additional companies who collaborate with us on projects to erect the experiential designs.

Slide: FSB

We are a member of FSB.
They offer us 24/7 access to legal and tax advice, insurance cover for legal fees as well advice on health and safety.


Slide: Business objectives

To achieve our sales target in the first 12 months our plan is to expand small, local brands by generating experiential design in order to get known for well-executed and creative ideas that connect with the target market.

We will introduce more developed services in branding and identity to grow our business in the following two years. We will focus more on creating and developing brand identity than our initial focus on promotion of brands. This will allow us to stay in contact with our clients built over our first year and encourage their brands in a new direction.

We will begin to start rebranding and offering a complete service in branding identity and strategy for well known commercial brands once we have built a strong portfolio of work with a variety of clients.

Slide: Potential Clients

The Allotment – clothing company based in Leeds


Slide: Similar Companies


Slide: How will you promote your business?
We will have different stages of self promotion.

To launch ourselves as an agency and make contact with clients we will host an event called ‘The Unknown’, the title reflecting our studio at the time. This would become an annual event that will show the progress of our agency year on year. 

Slide: Online Presence

To maintain a presence we will have our own website with a display of work we have produced.
We will set up digital networking accounts on sites such as linked in and use locating sites like foursquare where we advertise our location as well as check in places showing what we are doing as an agency aka meeting with clients and events.

This will be useful for small business looking for a local design agency in finding us.

Slide: Staying in contact

To market ourselves further and keep clients up to date with what we’re doing we will have a series of mailshots in the style of postcards. This is intended to be a cheap, timely, low-tech, ethical marketing campaign and one that generates an emotional response from potential clients, and reaffirms emotion as the new selling tool.

Slide: Networking
Our business card will be used in making contact with potential clients by visiting local small businesses and giving them our business card to make them aware of the service we provide. The card shows our concept of our name and agency by using our logo as an adaptable and creative format for conversation. ­


I felt the presentation went really well and was structured effectively to sell ourselves as a business. To improve I would recommend that we rehearsed what we were going to say and where the slides were in relation to what we were saying more to get a better flow of information to our audience. As me and Tom created it we knew how it went and it would be more productive in the future to make sure everyone has gone through it before it instead of leaving them to go through it.

Sunday 27 January 2013

Life's a Pitch: Self Promotion



Roles in the company?


Project manager / Researcher / Art worker / Visual Engineer / Proof Reader / Coder
/ Legal and Finance advisors external 
/ Connections with electronics, sound engineers, architectures etc.



Who does what? - how are the jobs split - who sees clients - one, two, all?/direction of the brief? - who does visuals/electrics/time planning


Project manager - decision maker / pitch to client / time plan the brief
Researcher - Person who goes and researches brief / finds clients
Art worker - Person who puts design together 
Visual Engineer - Produces prototypes and pitch presentations
Proof Reader - Reads through copy and presentations
Coder - Codes website

Project manager changes per brief - project manager lies with whoever's area of expertise it is
Imiogen - researcher / art worker / client communicator / type and layout
Mikey - researcher / art worker / visual engineer / 
Tom - coder / art worker / client communicator / type and layout
Greta - visual engineer / client communicator / concept developer
Andrea - proof reader / imagery / visual engineer / copywriter



How do we do it? - the process of providing service


Person goes and finds briefs and clients
Come together as a team and our briefed by person
Brainstorm ideas
Project Manager directs person to research and others to sketch up imagery for certain ideas
Come back together - develop further and focus on one idea - concept development
Create final concept, imagery and presentation
Project manager pitches to client
Generate chosen outcomes and contact appropriate resources






How will you promote your business?

1.     How will you advertise your products / services?
(advertising is not compulsory)


We will have our own website with a display of work we have produced.

2.     What other marketing methods would be effective for you?
                  Personal Selling
                  Promotions
                  Public relations
                  Direct Marketing (Targeted marketing)
                  Internet



We will host an event to launch ourselves as an agency and make contact with clients. This would become an annual event that will show the progress of our agency. 

From this we will send mail shots in the style of a postcard to those who didn't attend and people we would like to work with in the future with imagery of our event.

We will set up digital networking accounts on sites such as linked in and use locating sites like foursquare where we advertise our location as well check in places showing what we as an agency our doing.

This will be useful for small business looking for a local design agency.

Business card - we will go make contact with potential clients by visiting local small business and giving them our business card and make them aware of our service.


Sourcing images for the event mail shot:

 Trying different colours and opacities:
 

 

Using different images:

I changed the text to white so it stood out because the type as the photography didn't stand out enough


Me and Tom tested little variations for the one to use on the presentation. I suggested using a black oblique box over the whole image instead only part of it as Tom said it needed to be darker.

little idea I had for the business plan 
Some layout options for the invite

Life's a Pitch: FSB



About the FSB



The FSB is non-profit making and non-party political

The Federation of Small Businesses is the UK's largest campaigning pressure group promoting and protecting the interests of the self-employed and owners of small firms. Formed in 1974, it now has 200,000 members across 33 regions and 194 branches.

Lobbying

Our lobbying arm - led by the Westminster Press and Parliamentary office - applies pressure on MPs, Government and Whitehall and puts the FSB viewpoint over to the media. The FSB also has Press and Parliamentary Offices in Glasgow, Cardiff and Belfast to lobby the devolved assemblies. Development Managers work alongside members in our regions to further FSB influence at a regional level.

Member Benefits

In addition, Member Services is committed to delivering a wide range of high quality, good value business services to members of the FSB. These services will be subject to continuing review and will represent a positive enhancement to the benefit of membership of the Leading Business Organisation in the UK. See the full range of FSB benefits.

Vision

A community that recognises, values and adequately rewards the endeavours of those who are self employed and small business owners within the UK

Mission Statement

To be and remain the largest and most effective organisation promoting and protecting the interests of the self employed and small business owners within the UK.

Principal Objectives To Achieve The Mission Statement

  • To recruit continuously at a high level
  • To retain as many members as possible
  • To promote the interests of members
  • To protect members' business
  • To publicise the benefits of self-employed and business ownership
  • To identify the continuously changing needs of members

About

The Federation of Small Businesses is the trading name of the National Federation of Self Employed and Small Businesses Limited. Our registered office is Sir Frank Whittle Way, Blackpool Business Park, Blackpool, Lancashire, FY4 2FE. Our company number is 1263540 and our Data Protection Act registration number is Z7356876. We are a non-profit making organisation and we have registered with the Information Commissioner on a voluntary basis. 

People

Associate Companies

We have two associated companies, FSB (Member Services) Limited (company number 02875304 and Data Protection Act registration number Z7356601) and NFSE Sales Limited (company number 01222258 and Data Protection Act registration number Z7315310).

Contacting the FSB

Questions about our Privacy Statement can be addressed to the "Data Protection Controller" at the above address.

What we do

The FSB exists to serve the interests of its Members and our core objectives are set out in our Memorandum and Articles of Association. FSB Member Services Ltd is party to a contract with Warren Hill (Insurance Brokers) and NFSE Sales Limited produces the FSB's journal, First Voice. NFSE Sales Limited also acts as a reseller of selected merchandise and products.

The Data Protection Act 1998

The Data Protection Act 1998 regulates the processing of personal data. Organisations like the FSB process personal data on a daily basis. The Act requires us to give information about our data processing activities and how we deal with the information that we hold.

Personal Data

Personal data are defined as any information relating to a living individual from which he or she can be identified (such as a person's name, address or date of birth).
The personal data that we collect consists mainly of Members' names, addresses and contact details and any other information necessary for us to be of service to our Members, including the necessary financial information required to maintain subscriptions and provide the facilities that our Members require.

Data processing

Personal information is held on our database, in back-up form and in archive form. Hard copies of information on our database are occasionally made where necessary to provide our services. Photocopies may occasionally be made of manual records. FSB Regions maintain Membership lists.

Access to our database is restricted through the use of passwords. Records may be retrieved, consulted, adapted, modified or copied from time to time. Records are reviewed periodically and non relevant records are deleted. We will endeavour to take all reasonable steps to keep all data accurate and up to date.
Membership data is shared between FSB Regions and the subsidiary companies and only with third parties and professional advisers where it is necessary to do so for the purpose of the provision of our services and the good administration of the FSB.

Third Parties

If we provide information to a third party (examples include providers of a product or service and external data processing agencies such as FSB Sales Consultants) we will exercise strict control over the third party, requiring it and any of its agents to:
  • maintain the security and confidentiality of the information and restrict access to those of its own employees;
  • use the data for the agreed purpose only and prevent it being used for any other purpose by any other party;
  • In addition, we will restrict the information disclosed to the absolute minimum necessary.
As indicated on the Membership Application Form Information may be disclosed to approved third parties for marketing purposes. If you would prefer not to receive marketing information please contact us.

Confidentiality

We will maintain confidentiality in your information even after your Membership has ceased and aside from the categories already mentioned your information will not be disclosed to anyone else except where we are legally compelled to do so, where there is a duty to the public to disclose, where disclosure is necessary to protect the FSB's interests or where the disclosure is made with your consent or at your request

Access Rights

On payment of a statutory fee of 10 pounds, you have the right to be informed of the information that we hold on you within 40 days. You also have the right to request that all inaccuracies be amended. All enquiries should be addressed to the "Data Protection Controller" at our Blackpool address.

http://www.fsb.org.uk/benefits