Wednesday 23 January 2013

Life's a Pitch: Presentation Plan

After our catch up with John I wrote out what he said to include in the presentation and filled out what we could already answer so we were clear what we had to get done. We are meeting soon to go through what we need to do and split off and do our parts to combine together for the presentation.


Who are we? - name

The

What do we do? - skills/services/niche

Services:
Branding
Promotion
Packaging
Publication
Interactive installation

Offer:
The creative solutions that enables brands to grow and interact with there market and beyond

Niche:
Experiential section of the market focusing on spaces and environments
Event and exhibitions that promote and expand brands and there services

Set up of company - partnership etc? why?

What is our business plan?


Business objectives
·       What are you plans to achieve your sales target in the first 12 months?
Our plan is to expand small, local brands by designing event, exhibitions and installations in order to get known for entertaining, well executed and creative ideas.

·      What new products or services will you introduce in the following two years to grow your business?
We will offer more developed services in digital, packaging, promotion and publications.

·       What is your long term / 5 year goal?
We will begin to start rebranding and offering a complete service in branding identity and strategy for well known commercial brands.


Roles in the company?


Project manager - decision maker / pitch to client / time plan the brief
Researcher - Person who goes and researches brief / finds clients
Art worker - Person who puts design together 
Visual Engineer - Produces prototypes and presentations
Legal and Finance advisors
Connections with electronics, sound engineers, architectures etc.


Who does what? - how are the jobs split - who sees clients - one, two, all?/direction of the brief? - who does visuals/electrics/time planning

Person goes and finds briefs and clients
Come together as a team and our briefed by person
Brainstorm ideas
Project Manager directs person to research and others to sketch up imagery for certain ideas
Come back together - develop further and focus on one idea
Create final concept, imagery and presentation
Project manager pitches to client


How do we do it? - the process of providing event/exhibit


Example of others doing simple - pampers with adult size room/chicago point of sale exhibition


Structure of Studio - how would we use space and what would we use? eg. macs, photography space, building space


How do we promote ourselves? - van?(transport)/exhibit(temple works)/promotional material/event/advert 


How will we fund ourselves? - business link/european grants


Blog powerpoint - who's done what

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