Speaking from Experience - Crit

In the morning of the crit we we're asked to fill out a sheet going through our concept and problem.

Once i'd filled this out i'd realised that i had gone off focus when initiating my ideas and hadn't thought through the audience and where it was coming from. It needed to be coming from me, from graphic design to first years just starting out on the course and be solving a problem that we'd had in starting uni.

This led my idea into a different direction. Instead of it coming from parents and solving your illness it was coming from Graphic Design and is based around avoiding time off from the course as as Fred welcomed us onto the course he specified how we 'couldn't be ill' and he hadn't had a day off in so many years. 

My new idea is to create a medical welcome kit which will inform and instruct the first years on how to cope with being ill and coming into uni avoiding time off as you don't want to miss anything at the beginning. The idea is to lesson the symptoms in order to deal with being in for a full day with a variety of products eg. paracetomols, vitamins etc. I will brand all these products unifying all the different elements together in a box.

They would receive the box in there mailshot on the first day and it will also be able to fit in there drawers so its on hand for when ever there feeling under the weather.

I thought of two ways in which i could approach this.

The tough way and produce it as a 'you can't get ill on graphics' using Fred as the mentor into getting them better rather than there mum who would suggest rest and sleep.

Or

The soft way of hiding the symptoms from Fred and disguising your illness. This could also be a nicer approach of helping them at the beginning deal with the new surroundings and being on there side against the 'tough' Fred exterior.

Crit Results:

I found the crit really useful and got positive feedback as well as my questions answered. Some suggests that came out the crit:

What would fred do/say - this made me think of the WWJD bracelets which i think could fit well into the pack

hes scary at the beginning

graze packaging style - components

Possible products - ibrofen, plasters, tissues, energy tablets, bottle of water, energy bar/ cereal bar

Good for them all to fit together

Would help you get through the day

Different colours to separate each product- calming colours

Maybe things you'd forget to bring when ill/hungover

Massive text - bold - clear - so you can see when your not feeling your best

This crit has really helped me clear my head about my idea and i want it to fit perfectly for its purpose, to aid freshers flu in the beginning of uni and be a future aid to help deal with those hangovers.