- used across everything
- events eg. sports
- pop culture
- military
- merchandise
- who will it effect?
- massive impact on patriotism
- politics
- other flags
- evolution or revolution
- evolve it forward
- revolutionise - everyone has to buy into it
- Evolve
- not dramatic
- not changed its service
- just more current
- Revolutionise
- years of changing
- different agenda
- change its purpose
- don't get to bogged down in research
- brand equity
- reputation
- thoughts of brand due to current affairs and market place
- hows uk seen outside to others
- consider - wales - never been included
- audience
- minimum - digital print out
- mid week crit 25th
- primary research
I really liked The Beautiful Meme when they came in and spoke about copywriting so I was excited to see what live brief they had for us. I thought that was a very real and potential brief they gave us looking at the positioning of England and predicting what could come. Therefore I thought it would make a good portfolio piece to show you were ahead and thinking of what design problems approach us. However I don't feel the brief sits well with me personally due to my personal position on the flag. I am quite patriotic because of my families involvement in the military and feel strongly about the flag being an important and very symbolic icon. I personally don't wish for it to change and hope it doesn't because I think it represents Britain and it's tradition and culture. Although this may not be the case and this brief only being for creative purposes anyway, I don't think it's something I want to participate in, this time.
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