- Barcardi
- Lego
- Uk Greetings
- Douwe Egberts
- Feel Good Drinks
- Goji
- Ugg
- Yahoo
- Reading and Leeds festival
- Penguin
- The Future of Pizza Packaging
- Tango Fandango
- Board of other materials? Try using corrugated!
- Luxury on the Go!
- The Good Journey - NCR
- Change Makers - Waitrose
Some of them I wasn't very inspired by but others I did get excited about so I wrote notes on them on what I liked about it and underlined key factors of the brief.
Workshop:
Penguin/Puffin
Why have you chosen it?
I love the penguin brand and the versatility of book covers. Although its a simple format you can be very creative with processes, type and image.
What do you want to get out of it?
A published design and experience of working to an industry brief.
What do you want to do or make?
A creative and unique twist on covering a book and making it stand out in a crowd.
Why do you want to enter it?
It has an english element, i've learnt about the brand previously and you get the opportunity to design with penguin book designers as the prize. Plus it would insanely awesome to win and be able to say you did that.
Barcardi
Why have you chosen it?
It can be any kind of idea to promote it so i'd be able to get creative outside of print and do concepts and campaigns including things like events, interior, installations or glassware.
What do you want to get out of it?
Revolutionary idea to change drinking vodka, the experience and opportunities.
What do you want to do or make?
A campaign idea on how you drink your drink.
Why do you want to enter it?
Could be used for a big and well known brand.
Penguin/Puffin - a) children book b) adult book
What is the problem?
a) Its a well known, old fashioned story
b) Significant mainstream novel which needs bring up to date
What is it asking you to do about it?
a) Reinvent it so it becomes part of everybody's childhood
b) A fresh angle on and be original
What is it trying to achieve?
a) To change the view on the story being old fashioned
b) Gain a new generation of readers
What are the 10 most important words on the brief?
a) english charm/classic/reinvent/encouraging/imaginative/eye-catching/childhood/fascination/cohesive/digital
b) mainstream/mystery/crime/origanility/effective/familiar/unfamiliar/eye-catching/well executed
I decided to go further with the child book as that had the most spark to me
What is the message?
Classic stories can be modern and part of your childhood still as well as an intregal experience to revisit over and over
Who is the audience?
Young children, parents of young children, collectors, adults who had the book when young, grandparents
What is the context?
Online digital retailers, bookstores, supermarkets, ebook store, library
What products are associated with it?
Promotion stand, book sleeve, movie, other classic story books, window displays
10 things you need to win:
Innovative ideas
Professional execution
Originality
Effective communication
Meet the brief
Meet submissions guidelines
Question the brief (break?)
Quality of presentation
Informed decisions
Contextualisation
Understand the audience
Understand your audience
Meet the deadline
What do you have to do? IDENTIFY
A book cover design
What do you need to do? UNDERSTAND
Make it eye catching and modern to appeal to a new audience and stand out in store
What can you do? DEFINE
Book cover design, packaging e.g.sleeve/box, promotional stand, other story book covers
What could you do? EVALUATE
Event festival for childhood stores
Project the story on the building or wall inside
What hasn't been done before? INNOVATE
A life size book that you can walk through
WHAT DO YOU ALREADY NO?
WHAT DO YOU NEED TO FIND OUT?
WHAT IS STOPPING YOU?
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